Refresh Your Fundraising Text with AI
Use this prompt in your preferred AI platform, to refresh and update your fundraising content today.
Please review and improve my fundraising copy using the HEART formula. I'd like you to analyse what's working well and suggest specific improvements for each element. Use British English spelling.
My Current Copy: [Paste your existing fundraising copy here]
Campaign Details:
Organisation: [Name and cause]
Target audience: [Demographics, relationship to your cause]
Campaign objective: [Specific goal and purpose]
Format: [Email, website, direct mail, social media, etc.]
Current performance: [If known - open rates, conversion rates, feedback]
Specific Analysis Requested:
HEART Formula Assessment:
Hook: Is my opening compelling enough? Does it grab attention immediately?
Emotion: Am I connecting with the right feelings? Is the emotional appeal authentic and appropriate?
Action: Is my call-to-action clear and specific? Are there barriers to taking action?
Reason: Have I explained the urgency convincingly? Is the 'why now' clear?
Thanks: Am I properly acknowledging supporters and making them feel valued?
Improvement Focus Areas:
Please suggest improvements for:
Clarity: [Any confusing sections or unclear messaging]
Impact: [How to make the copy more compelling]
Flow: [Structure and logical progression]
Tone: [Current tone vs. desired tone]
Length: [Too long/short for the format]
Call-to-action effectiveness: [Specific donation asks and next steps
Constraints:
Must keep: [Any essential messaging, quotes, or elements]
Cannot change: [Fixed elements like donation amounts, deadlines, etc.]
Tone preferences: [Professional, conversational, urgent, hopeful, etc.]
Length requirements: [Word count limits or space constraints]
Please provide both specific line-by-line suggestions and an improved version that demonstrates the HEART formula more effectively."