Memberships

Membership schemes are first and foremost about fostering a sense of belonging among your supporters. They are your biggest asset in ensuring your programs succeed, the word is spread, governance is strong and can also be invaluable advocates to the highest echelons. You need your member's enthusiasm!

But the fundraising potential is also important. Membership programs provide a handy source of regular, predictable and renewable funds for your organisation. Friends-of schemes serve much the same purpose.

So whilst you need their engagement more than you need their money, it is important to see your membership program as a key pillar in your fundraising strategy.