Membership basics
A membership scheme (or, in the case of schools, an alumni program) allows you to bring together…
Membership programs represent one of the most strategic investments your organisation can make, creating a foundation of committed supporters who provide both financial stability and ongoing advocacy for your cause. Beyond generating regular, predictable income, well-structured membership programs cultivate deep relationships with people who become your organisation's most passionate champions and valuable advisors.
Whether you're establishing your first membership program, refining your current structure, or looking to grow your member base, success depends on understanding your supporters' motivations and creating meaningful value propositions that resonate with different audience segments. From determining the right membership tiers and benefits to implementing effective retention strategies and safeguarding your organisational governance, every element of your membership program requires careful consideration.
The following help sheets will walk you through the essential steps to build, maintain, and protect a thriving membership base that strengthens both your community impact and financial sustainability.
A membership scheme (or, in the case of schools, an alumni program) allows you to bring together…
You need to know your supporters well before you can decide what membership structure will be most…
Establishing a membership scheme will allow your organisation to make more money and develop a…
So you’ve decided to establish a membership scheme, or you want to boost your membership numbers,…
Are you sick of pesky people who want to support your cause by joining up? Tired of banking…
It is imperative that not-for-profit groups clearly define in their constitution who their members…